but I worry when I read things like "Buying the correct ticket is pretty straightforward"; the people who designed and run the system would love to think that it is, but they're so used to their own system that they overlook how daunting it can be to the newcomer.
I wonder if the person who came up with that soundbite actually believed it... I know what I'm doing for the most part, and after several years of practise I do find choosing the right ticket fairly straightforward most of the time. But, crucially, not always, and I must know many times more about the system than the average user.
You mention the people who "designed" the system. Part of the problem, I would submit, is precisely that the system
hasn't been designed. It based around
BR▸ 's old fares structure (which, frankly, wasn't all that straightforward in the first place) and has developed organically from there. Once you have many different
TOCs▸ all adding their own operator-specific advance purchase tickets, setting prices on different inter-available flows and imposing differing levels of price increase every year, you're bound to end up with the chaotic "structure" we have now. But it seems that no-one is willing to grasp the nettle, start from a clean sheet and design a new structure from the beginning. Maybe the complexity of the task is too daunting, but I suppose one method would be simply to charge by difference, with a different rate per mile for peak/off-peak/advance. That doesn't remove the complexity of different flows, often logically, having different "peak" times (or none at all) but it's a start.
Whenever this is brought up,
ATOC» will no doubt point out the September 2008 fares "simplification", but in reality all they did was give a whole bunch of tickets the same name. As far as I'm aware there was no significant reduction in the number of different fares lurking out there.