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ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
 
ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by infoman at 20:37, 30th January 2023
 
https://news.stv.tv/scotland/peak-rail-fares-to-be-scrapped-for-six-months-as-part-of-pilot?mc_cid=9479624768&mc_eid=7fbb220518

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by ChrisB at 20:44, 30th January 2023
 
Can you imagine gow much more the Govt would need to do this in England, on top of the £2billion its costing already?

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by Ralph Ayres at 23:04, 30th January 2023
 
Interesting to see how it pans out. Great if it means travelling costs less, but will trains at popular times on some routes be severely overcrowded as there is no financial incentive for those who can be flexible to avoid travelling at such times?

I think it is unlikely to generate much entirely new travel, so for it to continue after the pilot, either the Scottish government will need to keep up the higher subsidy or the all day fare will have to move to somewhere between the old peak and off-peak fares. That won't please those who used to buy cheaper off-peak tickets!

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by stuving at 23:41, 30th January 2023
 
I'd been expecting something a bit different, but still perhaps as a trial. That would be to remove peak fares on Monday and Friday: in effect the weekend becomes four days. That ought to be cheaper than this Scottish plan, at least.

With either scheme, one of the effects will presumably be for the now less-used peak trains to fill up again, and off-peak ones get emptier. So instead of more uniform service levels across the day (i.e. dropping the peak-only extras), there would be scope for retaining the old peak service levels and thinning out the off-peak ones.

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by Mark A at 10:48, 31st January 2023
 
Can you imagine gow much more the Govt would need to do this in England, on top of the £2billion its costing already?

Sorry, lost the thread, what's costing £2 billion?

Mark

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by ChrisB at 11:00, 31st January 2023
 
The current cost to the tax payer for running the railway

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by grahame at 11:26, 31st January 2023
 
The interesting thing here is just how much more expensive anytime tickets are. The Glasgow to Edinburgh anytime fare of 27.60 is 1.94 times the off peak fare of 14.20 (and that's the future / trial fare).  But take a look at the fares in our region and the ratio differs wildly. Here are some examples; I've done my best to use nearest equivalents, though on routes like Melksham - Salisbury - Southampton, it's an anytime period ticket versus an off peak day ticket.

27.60   14.20   1.94   Glasgow to Edinburgh (as per newspaper)

59.00   18.70   3.16   Melksham to Oxford (day return)
182.80   54.10   3.38   Melksham to Southampton (not via London)
39.30   26.50   1.48   Melksham to Southampton (day via Salisbury)
222.40   65.40   3.40   London (Paddington) to Bath Spa (any permitted)
49.90   39.80   1.25   Exeter St Davids to Bath Spa (period returns)

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by ChrisB at 11:27, 31st January 2023
 
Fares south of Manchester have been many times those of fares north thereof for many, many years

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by grahame at 11:38, 31st January 2023
 
Fares south of Manchester have been many times those of fares north thereof for many, many years

That too - though I was looking at the ratios.   In absolute terms, for each Glasgow - Edinburgh return journey in the peak, there's going to be £13.40 less income.   If it was done on Melksham - Oxford, which is (I think) the nearest comparable distance I came up with, the income loss would be £40.30 ... which starts to explain why the scheme is cheaper in Scotland and fares there are already unfairly (red rag to bull?) cheap.

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by ellendune at 21:25, 31st January 2023
 
Fares south of Manchester have been many times those of fares north thereof for many, many years

That too - though I was looking at the ratios.   In absolute terms, for each Glasgow - Edinburgh return journey in the peak, there's going to be £13.40 less income.   If it was done on Melksham - Oxford, which is (I think) the nearest comparable distance I came up with, the income loss would be £40.30 ... which starts to explain why the scheme is cheaper in Scotland and fares there are already unfairly (red rag to bull?) cheap.

I might disagree and suggest that our fares are unduly expensive!

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by ChrisB at 13:46, 1st February 2023
 
I would agree with the above

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by grahame at 16:10, 20th August 2024
 
From the Scotsman

Experimental all-day lower fares a victim of financial crisis

It was a fantastic idea - but failed because the major change it sought to incentivise happened too slowly to escape the Scottish Government’s unprecedented spending squeeze.

Faced with a slower post-Covid return to commuting than the rest of Britain, along with hugely-ambitious emissions reduction targets, ministers hit upon an experimental suspension of the higher ScotRail fares during morning and afternoon peak hours.

It was aimed at encouraging people to switch from car to train, with the majority of ScotRail’s services now electrically hauled.

The six-month trial from October last year was extended twice, to a year, it give it more chance after a series of winter storms reduced travel. But nine months in, it has so far failed to persuade enough folk to make the change, and ended up primarily benefitting existing rail passengers.

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by ChrisB at 20:46, 20th August 2024
 
And a price rise, so more than doubling in some cases....

From Sky News

A pilot scheme scrapping peak-time ScotRail fares will end next month following a "limited degree of success".

Transport Scotland said the trial - subsidised by the Scottish government - cost £40m but "did not achieve its aims" of encouraging more people to swap their cars for rail travel.

The scheme began in October last year and was extended past its initial six-month run. It will now come to an end on 27 September.

The trial saw the cost of a rush hour ticket between Edinburgh and Glasgow drop from £28.90 to £14.90. Post-pilot, the fare will increase to £31.40.

Those travelling between Inverness and Elgin also saw their fares drop from £22 to £14.40, while the ticket price between Glasgow and Stirling fell from £16.10 to £9.60.

Critics have branded the decision as a "hammer blow" to commuters and the climate.

Transport Secretary Fiona Hyslop said analysis showed the pilot primarily benefited existing train passengers and those with medium to higher incomes.

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by grahame at 19:25, 11th August 2025
 
From The Lochside Press

Peak fares are set to be scrapped ‘for good’ by ScotRail services in three weeks’ time.

The policy reversal announced by the Scottish Government in May this year will take effect on Monday September 1, with officials saying they aim to make train fares simpler, more flexible, and provide better value for money for rail users, as well as getting more people to leave the car at home and travel by rail instead.

Removing peak fares will mean significant savings for customers, with some journeys set to reduce by almost 50% as people pay the same fare no matter what time they travel, or the day of the week.

The price of a return ticket from Helensburgh Central to Glasgow, leaving before 9am, will fall from £14 to £8.90.

Peak fares were dropped in September 2023 but then reintroduced 12 months later, with Ministers saying it would have required a 10% increase in passenger numbers for the policy to be self-financing and they would only to reintroduce to if given more money by Westminster.

But today Cabinet Secretary for Transport Fiona Hyslop said: “Public ownership has created the opportunity to deliver a railway which is run for the benefit of the nation. ScotRail is one of the fastest growing operators, with one of the best passenger satisfaction rates and we are building even further on this success by removing peak fares for good.

“We want more people to choose to travel by public transport for work, study and leisure but we know that many are still struggling with cost-of-living pressures.

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by infoman at 03:39, 12th August 2025
 
I presume this means for Scot rails trains only and where they are heading to and from,

but not the long distant(non Scot rail trains to London,for example?) 

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by grahame at 08:10, 12th August 2025
 
I presume this means for Scot rails trains only and where they are heading to and from,

but not the long distant(non Scot rail trains to London,for example?) 

As an educated guess, I would think it's probably fares set by ScotRail - and if you use the BRFares website you can explore which those are. It is likely to lead to some anachronisms such as no peak fares Carlisle to Dumfries, but peak fares remain on Carlisle to Lockerbie ...

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by Hafren at 16:51, 13th August 2025
 
Planning a journey and I'm having to account for possibly/probably hitting the evening peak on my return. I've tested numerous combinations, and even the splitter sites and ChatGPT haven't exactly been up to the challenge! The annoyance is that I could possibly make the last pre-peak train, but I cna't guarantee it, so I must pay more on the (strong) change I miss it - or pay the off-peak fare and the pay an even bigger total if I do end up needing to travel in the peak. I've ended up with an option with 3 or 4 splits to make it work! What doesn't help is that it seemed each ticket I looked at for the peak-minimising splits had a different restriction code!

So I'd be very happy with at least a tidying of peak fares. I can understand morning peak fares as a way of maximising the railway's income without having to raise the off-peak fare to cover costs. However doing away with evening peak restrictions and/or rationalising the plethora of restriction codes would be a great compromise.

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by Chris from Nailsea at 18:49, 1st September 2025
 
From the BBC:


Train passengers no longer have to pay higher prices for peak time tickets on ScotRail, raising the question over whether the rest of the UK could follow suit.

While some passengers told the BBC they would welcome the prospect of cheaper tickets, experts are divided over whether it could push prices up overall or result in overcrowded carriages.

The peak/off-peak system is designed to discourage passengers from getting on busier trains, by making it more expensive to travel during the commuter rush before 9am and between 5pm and 7pm.

However, the pandemic working from home and rail usage has not yet returned to pre-Covid levels so peak travel times are less busy than they used to be.

David Ross, chief operating officer at ScotRail - which is owned by the Scottish government - told BBC Radio 4's Today programme that the shift meant it could scrap peak charges as "there's plenty of capacity for people to travel with us".

Unlike the Scottish system, English railways are run by a mix of publicly-owned firms and private contractors which the government has pledged to nationalise as their contracts end.

Ticket prices are set by the Department for Transport (DfT) so if the government wanted to scrap peak fares across England it could.

London North Eastern Railway (LNER), which is run by the government, is experimenting with the removal of off-peak charges across parts of its network, external - with the pilot due to end on 7 September.

The DfT has not said whether or not it would try removing off-peak charges across the whole English network, but it has said it wants to reform the way tickets are priced as it nationalises the system.

"We know the current labyrinth of fares and prices can be confusing, which is why we want to make it easier for passengers to find the right ticket for their journey," a transport spokesperson said.

Meanwhile, Transport for Wales (TfW) and Translink operate the Welsh and Northern Irish railways and are run by their devolved governments.

The BBC has approached both TfW and Translink for comment.

ScotRail's move has reduced prices - an anytime day return ticket from Glasgow to Edinburgh has gone from £32.60 to £16.80. ScotRail's Ross said this means "passenger journeys will increase and over time it will pay for itself", but rail experts are divided.

If passenger numbers remain the same ticket prices may need to go up overall to make up for the lost revenue, some have warned. The other issue is what scrapping off-peak would mean for some already overcrowded routes.

"Clearly, the rush hour trains are already packed. And if you remove the disincentive to travel, it would mean more would want to travel on those trains," said Bruce Williamson from campaign group Railfuture. As such, he said any removal of peak charges would need to come alongside investment in increasing capacity of the rail network - something which would cost the government money.


(BBC News article continues)


Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by grahame at 19:08, 1st September 2025
 
From my inbox



I note that all the examples are middle distance ones ... perhaps the old peak fare was embarrassing.


Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by Mark A at 20:46, 1st September 2025
 
From the BBC:


**snip**
"Clearly, the rush hour trains are already packed. And if you remove the disincentive to travel, it would mean more would want to travel on those trains," said Bruce Williamson from campaign group Railfuture.
(BBC News article continues)


'Packed weekday peak trains' ... a bit of an overgeneralisation and has been for some time - and now, has a fragrant whiff, yes?

Mark


Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by Hafren at 21:19, 1st September 2025
 
Two examples:

(1) Evening trains out of Cardiff are often very busy. But I think it's just as much leisure travellers as commuters. That was always the case to an extent - there was a 4pm 'first peak' that was a mix of early-finishers and shoppers etc. But I get the impression that the composition of the overall peak has shifted a bit between work and leisure travellers. Probably not crowded enough to make it worth pricing people off them - often less busy after a few stops. (E.g. 1751 Swanline - has standing pax from CDF, but by Bridgend has plenty of seats available.)

(2) Evening peak out of Paddington often feels quite lightly-loaded. Note I'm mainly familiar with longer-distance journeys; locals may differ! Also I'll mainly be travelling on days where commuter load may be lighter e.g. it's often a Friday or in the holidays if I'm making a long journey. I sometimes just miss the off-peak and use a complex split (typically involving Didcot, which narrows options a bit) to make the peak fare palatable, although it's still much more than I'd like to pay! And it turns out I sort of like doing it this way; the trains I just miss are often busy, but there are some nice options in the peak that are (IMX) quite lightly loaded. Very much a case of people being priced out for no good reason - and with the side effect of making first & last off-peak trains irritatingly busy!

I do wonder if the BBC misses the point when saying peak fares are about managing loading. I'd have thought the business case would be extracting more revenue from business travellers who can bear a higher fare. Which is why I think some sort of morning peak fare is perhaps beneficial for the railway, but evening peaks just add unnecessary complexity. Perhaps the way to offset the loss would be some sort of improved first class offering (where appropriate) which can extract that revenue in an 'optional' rather than 'pricing-out' way. It could be said that TfW and Chiltern are doing this.

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by broadgage at 22:52, 1st September 2025
 
I would support higher fares for peak travel, except for very short local journeys.

Providing peak capacity is expensive, and in my view, those who travel in the peaks should contribute to these costs. Having provided capacity, the costs of using this capacity in the off peak are limited.
Therefore off peak fares could reasonably be significantly lower.

I have previously suggested a greatly simplified fares structure, with only three different fares for any journey.
PEAK FARE-- payable for trains that are reasonably expected to be very busy.
SUPER BARGAIN-- payable for trains expected to be very little used, mainly very early morning or late night services.
OFF PEAK-- applies to trains not falling into the above.

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by grahame at 09:47, 3rd September 2025
 
Follow up article on the BBC

Scotland scraps peak rail fares - will the rest of the UK follow?

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by TaplowGreen at 11:20, 3rd September 2025
 
Follow up article on the BBC

Scotland scraps peak rail fares - will the rest of the UK follow?


Ooooooooooooo's gonna pay for it?

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by Sixty3Closure at 17:44, 3rd September 2025
 
....(2) Evening peak out of Paddington often feels quite lightly-loaded. Note I'm mainly familiar with longer-distance journeys; locals may differ! Also I'll mainly be travelling on days where commuter load may be lighter e.g. it's often a Friday or in the holidays if I'm making a long journey. I sometimes just miss the off-peak and use a complex split (typically involving Didcot, which narrows options a bit) to make the peak fare palatable, although it's still much more than I'd like to pay! And it turns out I sort of like doing it this way; the trains I just miss are often busy, but there are some nice options in the peak that are (IMX) quite lightly loaded. Very much a case of people being priced out for no good reason - and with the side effect of making first & last off-peak trains irritatingly busy!...


I think some of the issues on 'local' trains out of Paddington are also about stopping services and 'fast' services. With the caveat I've not commuted that way for about 2 and half years now there was lots of capacity on the Elizabeth line (most of the time) but could still get crowded on the fast Maidenhead/Twyford trains. Most of these were 'peak' time and I wonder if they'll get even more crowded if there wasn't a premium price on them?

On balance I think there's a place for managing capacity through pricing but I'd rather the whole system was simplified first. Travelling from Stirling there were always trains outside the peak times that had ticket restrictions because of where they started/finished and I'd always see a lot of people caught out so if that's a thing of the past then good.

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by Ralph Ayres at 20:55, 3rd September 2025
 
If the price incentive to avoid busy trains is removed or at least reduced (I'm assuming train-specific Advance tickets at varying prices will still exist in parallel), perhaps better visibility of which trains are likely to have more space would help those who have the flexibility to choose when to travel and would like a more pleasant journey.  It's relatively easy to guess for a lot of journeys, but not always.  Some TOCs already have a tool on their website and perhaps GBR could expand it to a national feature on the National Rail Journey Planner.

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by Chris from Nailsea at 14:49, 24th December 2025
 
From the BBC:

ScotRail's 'cheapest tickets' claim is misleading, watchdog rules



ScotRail has been ordered to withdraw claims that it offers the "cheapest tickets" on its website after a watchdog ruled this was misleading.

In August, adverts on its journey planner claimed it was "unbeatable on price" and customers should "book direct for the best price".

The Advertising Standards Authority (ASA) upheld a complaint from long-time campaigner George Eckerton in finding that ScotRail had no evidence to back up those claims.

The rail operator said it has changed the wording on the website, and remains committed to offering great value for money.

Following the ruling, Mr Eckerton told BBC Radio Scotland's Lunchtime Live programme he hoped it would "set a precedent for how we market rail travel in Scotland and across the UK" from now on. He said: "If you say you sell the cheapest possible fare, it actually needs to be cheaper than anywhere else, and that wasn't case. It's an inherently complex system – I get that. But that doesn't mean that we can't make it clearer through marketing and sell people the best fare for their circumstances. Hopefully ScotRail and others can reflect on how we sell train tickets across the UK, because I think we should be honest with passengers."

His complaint to the ASA referred to an advert which appeared on the ScotRail website's journey planner section in August. It featured statements such as "get cheapest tickets" and "book direct for our best price".‎‎ Another page titled "find the right ticket" featured a tab labelled "buy tickets". That tab could be clicked on to reveal a drop-down box with a journey planner, under which text stated "unbeatable on price".

ScotRail said the claim "book direct for our best price" referred to the fact that consumers who booked directly with ScotRail always paid the lowest price it offered. A spokesperson said the rail industry operated under regulated fares with a centrally-controlled fares database from which all accredited retailers sourced their ticket prices. They said they applied no additional booking fees to those standard fares, unlike some third-party retailers and competitors, which meant they could guarantee their best price when a consumer booked with them directly.

The ASA ruling said: "As stated, we considered the overall impression of the ad was that consumers would be able to find the cheapest ticket for a particular journey on the ScotRail website. As such, we considered that the claims 'get cheapest tickets', 'book direct for our best price', and 'unbeatable on price' discouraged consumers from searching elsewhere for cheaper tickets. However, they provided no evidence that, through purchasing tickets separately on the ScotRail website, they would always beat competitors' prices."

The ASA said that the ad must not appear again and told ScotRail to ensure they do not mislead consumers by claiming they could offer the lowest price available if that was not the case. The ruling came as part of a wider piece of work related to online ads in the rail industry concerning "lowest" or "cheapest" price claims, with ruling against Abellio Greater Anglia and mytrainticket.co.uk also published.

George Eckerton had also complained to the UK government about price claims made by the rail operator Northern, which were subsequently changed without the need for ASA involvement. Mr Eckerton, who has spent the past 10 years campaigning for cheaper rail travel in Scotland, said: "I complained to ScotRail but didn't get much more of a response (other) than, 'we'll consider it'.  I just hope that going forward, and in the spirt of Christmas, we can all learn and move forward."

Claire Dickie, ScotRail's commercial director, said: "Our aim is always to provide clear, accurate information to customers, and we regret that the website messages did not fully reflect the ASA's requirements. We take great care to ensure all promotional material meets advertising standards and expectations and will further review our processes to make sure we maintain the highest standards of compliance."


Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by Ralph Ayres at 17:08, 24th December 2025
 
The ruling seems to be saying that because Scotrail sells the tickets at the same price as other outlets rather than less, they're not the cheapest.  That seems overly-pedantic and possibly even incorrect to me; it's just a "best price" promise and I wouldn't feel misled unless I found I'd actually paid more than I could have done elsewhere.  The Trainline's entire marketing campaign uses the same approach and they seem to get away with it.

Re: ScotRail's 'cheapest tickets' claim - merged topics, ongoing discussion
Posted by ChrisB at 17:17, 24th December 2025
 
The ruling isn't just on Scotrail either.

From the Guardian

Train firms warned over ‘best price’ claims after watchdog bans ads
Advertising regulator said operators and a ticket seller could not prove bookings were cheapest

Train companies have been warned over price claims made on their ticketing websites after the advertising watchdog banned ads run by three sellers.

The Advertising Standards Authority ruled that claims made for fares booked via ScotRail and Greater Anglia’s website, as well as by a third-party ticketing site, My Train Ticket, were misleading.

In all three cases, the ASA said, it found the companies could not provide evidence to show that people would get the lowest available price by booking train tickets through them.

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