GBR and 'Brand strategy'

GBR and 'Brand strategy'

Re: GBR and 'Brand strategy'

Posted by grahame at 13:09, 6th July 2026

It's been very interesting travelling around Europe over recent weeks and seeing differing / regional branding and how it's seems to have brought differentiation between service and local pride.

The German example of the ICE (Intercity Express) fleet is nationwide, there are some DB (red trains) regional services, but also a wide range of liveries for various areas.

Perhaps at a time the railway is struggling with reliability and reputation (I find myself getting an unprecedented level of of criticism when I post about day out opportunities) the time for a rebranding is as things get sorted out. In the last six months, we have been moving towards that on the TransWilts and a new brand might give a new start opportunity.

GBR and 'Brand strategy'

Posted by Mark A at 12:50, 6th July 2026

An engaging read on the branding of rail services, including comparisions with practices elsewhere in Europe.

Mark

https://www.freewheeling.info/blog/gbr-needs-a-brand-strategy

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