A very sharp drop at Melksham (27,656 to 10,028) along with "No obvious reason to explain change in usage". Well I can think of something obvious - how about the incredibly poor undeserved service provided to this town.
But doesn't help in getting a decent service restored.
The 10,028 is indeed explained by the service level, and the timing of the two trains that there are away from peak commuter times. The report states:
"No obvious reason to explain change in usage" which can be looked at two ways
a) There
is no change in station usage! The figures are ticket sales, which were distorted in past years because of "Melksham Specials".
b) The use of the wording "no obvious reason" is hurtful. It indicates that our campaign and inputs have not reached the consultant that the
ORR» employed as their expert ... we've ben shouting about the skewed stats for years, and I'm delighted to report that the
GWRUS▸ made an adjustment, as have figures / work done by Wiltshire Council who are also very much aware.
There's an old thread on "Melksham Specials" here:
http://www.firstgreatwestern.info/coffeeshop/index.php?topic=1569.0and the same thing applied to Bradford-on-Avon and Chippenham too.
Yet, curiously, there's good news for the TransWilts in these figures - the examples already quoted of how things grew at Bicester. And looking at Melksham in comparison to the nearest similar (better served) town, we see:
* Warminster - 312000 (15.6 journeys per catchment area inhabitant)
* Melksham - 10000 (0.45 journeys per catchment area inhabitant)
Which is an indicator of potential. So - good in parts; sure, I would rather see many more on the existing services, but people don't want to leave the town at 06:40 in the morning ... only getting back at 19:47 ... on a daily basis. So it's a hard sell. Double the services, you'll quadruple the traffic. Run a service at a similar level to Warminster's and - given a year or two to work in - you'll have traffic levels approaching theirs from just this one stations.
There's a huge danger of turning the TransWilts into just "The Melksham story" . It isn't to the Melksham loadings, which could be 300,000 a year by 2015, you need to add the loadings of all the other flows too and you'll be nudging a million journeys a year - that's somewhere just shy of 3,000 journeys per day, or 150 per train on a 10-train service. Let's see - a 150 has 150 seats -
perfect case