I'm afraid, just as the bit I quoted said, sentimentality is taking over from sense. Most people want to get from A to B, in a sensible combination of speed, comfort and price - not many want to read a book, or whatever, on route. Look at the figures, people vote with their feet (wheels) - even on long distance journeys the car wins on popularity, hands down. Journeys of 350 miles +: Cars 42%, Air 39% and train 12%. On shorter journeys, air drops hugely to 5%, trains increase to 14%, coaches are at 8%, the car is at 72%.
Another problem with the rail network is that 70% of journeys are made within London and the South East. These numbers are then used within the UK▸ -wide context and give exaggerated and skewed figures.
On the subject of deaths, you are not comparing like with like. If I decide to commit suicide by standing in the middle of the M4, that is a "road death" and is added to the 3000 odd that die on the roads every year.
If I stand in the middle of the main line from Paddington, that doesn't appear as a "passenger" death (which you quote), it probably doesn't even appear as a railway death of any sort except in detailed figures.
"Every year about 200 people choose to die on the railways - a further 50 kill themselves on the London Underground." (RSSB▸ figs)
Rail is about 6 times safer than travelling by car - BUT air is 10 times safer than rail. Strong argument to fly more ?
Perhaps most telling all - an excerpt from Hansard 16 Jan 2001:
"Railway Accidents
Mr. Bradshaw: To ask the Secretary of State for the Environment, Transport and the Regions what the annual average figure was of serious injuries and deaths on the railways per passenger mile travelled in the two decades preceding privatisation; and what has been the annual average figure since privatisation. [144823]
Mr. Hill: This information can be provided only at disproportionate cost."
This would appear to make even the passenger death figures somewhat suspect.
Before we start tossing statistics around, you need to be absolutely clear what you are using as your measure of "safety". In particular, when comparing rail versus aviation safety, are you referring to deaths per passenger mile or per passenger journey? This is a vital distinction - because of the sheer length of most journeys taken by air, the "deaths per passenger mile" statistic for aviation is very low. Further, you also need to be absolutely clear about the time-period to which your statistics refer, since they may not reflect current rail safety performance (which has improved hugely in the last ten years or so).
I'd find it pretty startling if you're claiming that aviation is ten times safer than rail on the basis of deaths per passenger journey.
Flinging those sorts of numbers around is a dangerous game, especially when you don't actually explain what figures you're quoting or give enough information for them to be critically evaluated and put into a context.