First Group introducing coach services is an interesting one. I can't see them running to Bristol/South Wales while they hold the
FGW▸ franchise. My bet is that the next route they introduce will be London to Nottingham/Sheffield, followed by London to Birmingham. Mr Lockhead versus Mr Souter has all the elements of an ancient Scottish clan battle.
What would happen to the coach services if First Group won a competing rail franchise in the future though?