GWR Rewards fares - launching March 2025

plymothian

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Re: GWR Rewards fares - launching March 2025

« Reply #15 on: March 28, 2025, 08:25:10 »

Quote from: Mark A on March 27, 2025, 17:34:28

It'd be good to bring GWR^▸ season ticket holders on board.

Mark

https://www.gwr.com/rewards

Can Season Ticket holders join?

Yes, Season Ticket holders receive Bronze welcome rewards upon joining. However, journeys made with Season Tickets don’t count towards Silver or Gold tiers. We are exploring options for Season Ticket holders and will share updates in the future.


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Mark A

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Re: GWR Rewards fares - launching March 2025

« Reply #16 on: March 28, 2025, 09:00:16 »

Indeed, and it's curious. Two adjacent TOCs^▸ , same ownership(?) launch two very different reward schemes: on the one hand, discounts on travel and benefits on the TOCs network, on the other hand, marketing / discounts on specific destination attractions of certain flavours. On a rail network supposedly heading for nationalisation and increased customer focus.

(That aside, I'd have a personal preference for GWR^▸ 's approach...)

Mark


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ChrisB

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Re: GWR Rewards fares - launching March 2025

« Reply #17 on: March 30, 2025, 17:10:55 »

I guess that they'll both be retailing tickets & you get to choose to which you give your hard-earned in order to purchase tickets. Similar to your supermarket shopping?


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GBM

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Re: GWR Rewards fares - launching March 2025

« Reply #18 on: Today at 09:03:14 »

Head for Points have just done their review

https://www.headforpoints.com/2025/04/23/gwr-rewards/
Great Western Railway is trialling GWR^▸ Rewards – and it’s far too generous
Links on Head for Points may support the site by paying a commission. See here for all partner links.

Great Western Railway is trialling a loyalty programme, GWR Rewards, in a new departure for the rail operator.

Unlike some rail loyalty schemes (I’m looking at you, LNER^» , with your 2% cashback offering) this is generous.

Perhaps too generous, to be honest …. you may want to reap the benefits whilst you can.

........snip........


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