On this day - 23rd February 2012 - GoCo rebrands Go-op

grahame

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On this day - 23rd February 2012 - GoCo rebrands Go-op

« on: February 23, 2022, 04:52:42 »

Quote

THE co-operative behind plans for a train service between Wiltshire and Birmingham has changed the abbreviated form of its name after being threatened with legal action by insurance price comparison website Go Compare.

The Go! Co-operative used the Go-Co brand to promote its rail plans and a car club in Swindon, but lawyers for Go Compare claimed that the Go-Co logo could be confused with the insurance website. As a result, the co-operative will now brand its services as Go-op.

https://www.swindonadvertiser.co.uk/news/9547703.legal-threat-forces-co-operative-name-change/
http://go-op.coop/workspace/uploads/files/go-op_newsletter_spring_2012rrkw.pdf


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IndustryInsider

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Re: On this day - 23rd February 2012 - GoCo rebrands Go-op

« Reply #1 on: February 23, 2022, 10:08:04 »

An organisation that’s changed everything from its planned routes, its planned rolling stock, and its planned introduction date. It should be no surprise it changed its name too.


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Celestial

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Re: On this day - 23rd February 2012 - GoCo rebrands Go-op

« Reply #2 on: February 23, 2022, 11:15:53 »

And in ten years it's achieved?

I do wonder at what point whoever is backing the project will decide that enough is enough. Or maybe given other news today we'll get an announcement soon that they are making a pitch for some Castle Class sets.


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grahame

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Re: On this day - 23rd February 2012 - GoCo rebrands Go-op

« Reply #3 on: February 23, 2022, 11:53:08 »

Quote from: Celestial on February 23, 2022, 11:15:53

And in ten years it's achieved?

You would be very welcome to come along on 5th March to hear what they have to say to Railfuture - http://www.passenger.chat/25848 , guests welcome. There will also be a chance to catch up in person with some others who are looking forward as to rail might achieve "bigger and better" in the Severnside area and wider in the future.


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eightonedee

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Re: On this day - 23rd February 2012 - GoCo rebrands Go-op

« Reply #4 on: February 23, 2022, 16:41:38 »

Somewhat worryingly, Go-op Cooperative has not filed accounts with the FCA (the registration body for mutuals) since it filed its year ending 31 December 2019 accounts in June 2020.


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