Train GraphicClick on the map to explore geographics
 
I need help
FAQ
Emergency
About .
Travel & transport from BBC stories as at 02:55 07 Mar 2025
 
* Flights halted at some Florida airports over SpaceX debris
- Teen armed with gun overpowered by passengers onboard plane
- Worst train stations for cancellations named and shamed for first time
Read about the forum [here].
Register [here] - it's free.
What do I gain from registering? [here]
 13/03/25 - Community Rail Awards
19/03/25 - WWRUG AGM
19/03/25 - Forum offline 00:00 - 02:00
21/03/25 - TWSW General Meeting

On this day
7th Mar (1966)
The Western Region of British Railways closes the former Somerset & Dorset Joint Railway (link)

Train RunningNo cancellations or delays
Abbreviation pageAcronymns and abbreviations
Stn ComparatorStation Comparator
Rail newsNews Now - live rail news feed
Site Style 1 2 3 4
Next departures • Bristol Temple MeadsBath SpaChippenhamSwindonDidcot ParkwayReadingLondon PaddingtonMelksham
Exeter St DavidsTauntonWestburyTrowbridgeBristol ParkwayCardiff CentralOxfordCheltenham SpaBirmingham New Street
March 07, 2025, 03:08:23 *
Welcome, Guest. Please login or register.

Login with username, password and session length
Forgotten your username or password? - get a reminder
Most recently liked subjects
[200] The LNER Azuma experience
[88] Looe timetable changes this Summer
[44] Most remote stations....
[38] Over the country towards Skye
[25] Coffee Shop offline early on 19th March 2025
[23] "Worst railway stations named and shamed for first time"...
 
News: the Great Western Coffee Shop ... keeping you up to date with travel around the South West
 
   Home   Help Search Calendar Login Register  
Pages: [1]
  Print  
Author Topic: National Rail - easing back into marketing  (Read 1162 times)
grahame
Administrator
Hero Member
*****
Posts: 43500



View Profile WWW Email
« on: January 27, 2022, 14:30:20 »

from a mailing list - Day Out Guide - mirror (here)

Quote
With working from home restrictions now lifted in England, we want to help you make the most of your ‘me-time’ on the train, and during those long awaited catch-ups with friends and colleagues after work. We’ve teamed up with the likes of FutureLearn, The Mindfulness App, audiobooks, Pure, and more to offer you free and discounted rewards to help enhance your on-train and at destination experiences.

and in the BBC» (British Broadcasting Corporation - home page) News

Quote
Train firms bet on mindfulness to lure commuters back

The journey to work is set to be a whole lot more relaxing than before for commuters hopping back on the train.

That at least is the plan: the rail industry is offering free hot drinks, access to a mindfulness app and other perks to lure people back on board.

It's part of a new industry rewards scheme, aimed at reviving passenger numbers which slumped in the pandemic.

But some question whether it will work at a time when many operators are still running reduced timetables.

Train firms, who have faced high levels of staff absence due to Covid, say services will increase in the coming weeks, but passengers have complained of crowded services.

"Currently sat on an utterly crammed SWR» (South Western Railway - about) service due to the reduced timetable," one tweeted on Thursday. "I don't need coffee and books, I just need a reliable, frequent, comfortable and affordable service."

Independent watchdog Transport Focus said the rewards scheme - which also offers passengers free bacon rolls, audiobooks and music streaming services - was a good idea.

But it added that enticing passengers back meant delivering their priorities, "including punctual and reliable services, enough space on board and improved value for money tickets".

My highlighting in purple - are those free hot drinks on trains, or at stations?
Logged

Coffee Shop Admin, Chair of Melksham Rail User Group, TravelWatch SouthWest Board Member
ChrisB
Transport Scholar
Hero Member
******
Posts: 13183


View Profile Email
« Reply #1 on: January 27, 2022, 15:00:20 »

Pure coffee shops anywhere, I believe, but not on trains)

There's a page on National Rail website, but I don't have time to find it right now
Logged
grahame
Administrator
Hero Member
*****
Posts: 43500



View Profile WWW Email
« Reply #2 on: January 27, 2022, 15:32:48 »

Pure coffee shops anywhere, I believe, but not on trains)

There's a page on National Rail website, but I don't have time to find it right now

I have found what I suspect is the wrong "pure" ... https://www.pure.co.uk/shops/. It doesn't fit your "anywhere" unless you're in "tourist mode" when you consider that England IS London (plus perhaps Gatwick!)



Logged

Coffee Shop Admin, Chair of Melksham Rail User Group, TravelWatch SouthWest Board Member
ChrisB
Transport Scholar
Hero Member
******
Posts: 13183


View Profile Email
« Reply #3 on: January 27, 2022, 16:40:25 »

Here's the page on National Rail website - looks as though one needs to be registered to get full details

https://backontrack.nationalrail.co.uk/commuter/#/landing
Logged
ChrisB
Transport Scholar
Hero Member
******
Posts: 13183


View Profile Email
« Reply #4 on: January 27, 2022, 16:51:27 »

And the offer from Pure Coffee

Quote
Treat yourself to a free hot drink to enjoy on your way to work, during your lunch break or to give you an extra boost as you start your journey home. One coffee per person and applicable for orders via click & collect only. Simply register with Pure at https://order.pure.co.uk/register, order a coffee from any Pure London store and use the unique code from your offer email at checkout.
Logged
Surrey 455
Hero Member
*****
Posts: 1272


View Profile
« Reply #5 on: January 27, 2022, 20:42:35 »

Is this a one-off free coffee or a continuing offer?

I might register if it's a free daily coffee.
Logged
JayMac
Data Manager
Hero Member
******
Posts: 19289



View Profile
« Reply #6 on: January 27, 2022, 20:44:04 »

So, a free coffee only if you're a commuter into London.
Logged

"Good news for regular users of Euston Station in London! One day they will die. Then they won't have to go to Euston Station ever again." - David Mitchell
grahame
Administrator
Hero Member
*****
Posts: 43500



View Profile WWW Email
« Reply #7 on: January 27, 2022, 22:36:55 »

So, a free coffee only if you're a commuter into London.

What's the problem?   Isn't London the ONLY destination for commuters?  Grin
Logged

Coffee Shop Admin, Chair of Melksham Rail User Group, TravelWatch SouthWest Board Member
TaplowGreen
Transport Scholar
Hero Member
******
Posts: 8539



View Profile
« Reply #8 on: January 28, 2022, 08:09:43 »

So, a free coffee only if you're a commuter into London.

Do Pure have shops elsewhere?
Logged
ChrisB
Transport Scholar
Hero Member
******
Posts: 13183


View Profile Email
« Reply #9 on: January 28, 2022, 09:42:42 »

Check Grsham’s link above to te Pure website shops page?

I *think* it repeats…
Logged
Do you have something you would like to add to this thread, or would you like to raise a new question at the Coffee Shop? Please [register] (it is free) if you have not done so before, or login (at the top of this page) if you already have an account - we would love to read what you have to say!

You can find out more about how this forum works [here] - that will link you to a copy of the forum agreement that you can read before you join, and tell you very much more about how we operate. We are an independent forum, provided and run by customers of Great Western Railway, for customers of Great Western Railway and we welcome railway professionals as members too, in either a personal or official capacity. Views expressed in posts are not necessarily the views of the operators of the forum.

As well as posting messages onto existing threads, and starting new subjects, members can communicate with each other through personal messages if they wish. And once members have made a certain number of posts, they will automatically be admitted to the "frequent posters club", where subjects not-for-public-domain are discussed; anything from the occasional rant to meetups we may be having ...

 
Pages: [1]
  Print  
 
Jump to:  

Powered by MySQL Powered by PHP Powered by SMF 1.1.2 | SMF © 2006-2007, Simple Machines LLC Valid XHTML 1.0! Valid CSS!
This forum is provided by customers of Great Western Railway (formerly First Great Western), and the views expressed are those of the individual posters concerned. Visit www.gwr.com for the official Great Western Railway website. Please contact the administrators of this site if you feel that the content provided by one of our posters contravenes our posting rules via admin@railcustomer.info. Full legal statement (here).

Jump to top of pageJump to Forum Home Page