How, and by what methods would you suggest reducing the cost of rail fares and making them more affordable in order to close that gap Graham?
Whilst I appreciate that the question was not directed at me, I would not significantly reduce fares in total.
What I would do is make fares much simpler and cheaper in the off peak only.
Providing the capacity to meet peak demand is very expensive, and unless hugely subsidised, peak fares will be expensive.
I see no merit in allowing discounted advance tickets on peak time trains that are liable to overcrowding.
Neither do I see any merit in charging punitive fares for last minute travel on a lightly loaded service.
3 fares only for most journys.
London to Taunton, standard class
Peak fare, £100. Applies to the most popular trains. Limited to no more than 20% of trains, to stop
TOC▸ declaring too many trains to be peak.
Off peak, £60. Applies to all trains not in the other two categories.
Super bargain, £20. Applies to very lightly used trains, mainly very early morning, or very late night services. Must be available on at least 20% of services.
The above fares ARE ONLY INDICATIVE and could be tweaked so as to achieve the following aims.
1) Increase revenue by higher fares on the expensive to provide peak trains.
2) Increase passenger numbers moderatly on the off peak services, but not to the extent that these become overcrowded.
3) Substantialy increase passenger numbers on the super bargain trains.
4) Total ticket revenue to be broadly similar to that existing before.
Peak time travel would be more comfortable, by reduced crowding.
Super bargain fares would appeal to those on a tight budget.
First class when provided would be more costly, but still only three different first class fares.
Let the TOC decide which services fall into which of the three categories, this can be different on different days. It might for example be reasonable to declare MOST Maunday Thursday services to be peak fare, and NONE to be super bargain. But over a timetable period of validity, no more than 20% of services can be peak, and at least 20% have to be super bargain.