Agenda item for 8th July - prior discussion encouraged!
What shape public transport in Melksham in "the new normal"?How do we help ensure people get out and about?Think ... health, economy, congestion climate and clean air, inclusivity, quality of life.There is general agreement in Melksham on what the shape forward of public transport forward in Melksham should be. I have written up much of that at
http://www.passenger.chat/23686 . There is only limited activity in making that actually happen - either in the tweaks needed (that's all they are) to the previous routes and timetables.
And there is no significant activity towards helping to inform people about what's available, or preparing to do so. "Let's hope" ... writes one local councillor. I think we need to do rather more than hope. We should not rely on hope alone.
*Perhaps we should follow the Belgian model of offering a number of free trips to encourage people back and new users Before you laugh, it was done in the form of free town bus fortnight in Melksham about 6 years ago.
* Perhaps we should offer a combined timetable / information leaflet around to residents. I have (privately) heard of a potential survey question in a very narrow area which might trigger a few people to think; a scratch on the surface, to be commended, but so much more is needed.
* Perhaps we should be offering help - "Travel Planners" as (again) has been done with some success elsewhere in Wiltshire within the last few years. Together with first escorted / supported trips?
Let me quote suggestions from some of the most experienced people across the South West ( see
http://www.firstgreatwestern.info/twsw20200612 ) :
"We need to go where the people are and not expect them to come to us" - Claire Walters
"Marketing via
CRPs▸ and Community involvement is crucial" - Tim Davis
"Pandemic not a disruption but an eruption. Leaves debris of fertile soil - just don't know what it will grow. Community Rail / heroes blazed trail. I wonder if this can widen to bus too" - Chris Irwin
And the answer here for Melksham, so far, is that local government is relying on "hope". Come on, we can do better. We have attainable service targets, and there's nothing to stop us following the suggestions of Claire, or Tim, or Chris - or Richard Gamble or Paul Johnson here in Wiltshire; the door is unlocked - just needs pushing open.
I will ... offer ... to push at the door. Agenda item for Melksham Rail User Group meeting, online on 8th July at 4 p.m. - see
http://www.passenger.chat/23632 for code. That's a little bit far ahead for my liking in this fast moving scene; the Melksham News is out again this week, and tomorrow there's an announcement on potential changes from The Government - watch this space for follow ups.