The economics of a bus service are very largely influenced by getting passengers to use the services:
From
Bristol LiveFor the 12 months to the end of March 2019, First Bus West of England made a total of £5.4 million in profit - an annual figure that jumped almost seven times from the previous year.
Back then, in 2017-18, the local First Bus company made £800,000 in profit.
The profit figures equate to the firm making more than £100,000 a week clean profit, or almost £15,000 a day.
The company acknowledged that the jump in turnover, and the subsequent leap in profits, was largely down to an increase in passengers.
The bus company has effectively put on roughly the same number of buses as before, but now they are more full of passengers.
And in Melksham, perhaps we have the right number of buses, the right pool of potential passengers, but perhaps we don't join them up so that the people are on the buses ... to the benefit of the people, and the bus service provider. And we are far from unique in that situation:
I sometimes find myself having to wait a while at Westbury station, and never look forward to it … I've sometimes wandered out to see if there is a bus into the town, but as you have noted, there is no information in the station about any town service, which is extraordinary, and the bus stop offers no protection from the elements. … The lack of joined-up thinking about public transport at Westbury station really does defy belief.
So - what should our objectives be? Let's think about what we could do. Seven objectives:
1.
Treasure the existing customer base. Look at their usage and tune services to provide what works best for them now and will do so into the future.
2.
Build for new customer bases, looking at opportunities in a changing town for both passengers and to help the economy and environment
3.
A network that works for bus operators - operationally and towards their company's objectives, and is a pleasure for their staff to operate
4.
A setup that's affordable and sustainable in terms of any support / subsidy needed and fits with the future neighbourhood plan.
5.
A system of routes and fares that's joined up and easy to describe and use for both regular, occasional and first time users
6.
Something we can all work together on and be proud of7.
Spare objective - reserved to add in objectives from other [consultation] input.
I have posts to follow up to translate these theories into practicalities based on current and forecast flows in the Melksham area - "I think I know how we can do it". But before I follow up with that next step, any thoughts on my objectives - are they right, and what have I missed?