This is what a 1965
BR▸ WR timetable says about fares:
A single from London Paddington to Reading General was then 9/-
The example from the 1965 timetable is a little misleading, because what it doesn't say that the "return fare is double the single fare" only applied to Ordinary singles and returns. Singles had a three day validity and returns a three month validity for the return portions. "Ordinary" tickets were the latter day equivalent of today's Anytime tickets, although of course they have far shorter validities.
The change from a strict mileage-based system to selective pricing (ie. charging what the market will bear) happened c.1965 if my memory serves me well, so probably shortly after the timetable extract above appeared in print. The final fixed mileage rate was 3d (1.25 pence), by the way
But even back pre-1965 there was selective pricing on discounted tickets. The equivalent in those days of the off peak day return was the cheap day return, and those usually sold for only a few pence more than an ordinary single (cheap singles did exist but they were few and far between). There were also Special Excursion fares, which were in some cases cheaper than an ordinary single for a return journey. When I was in my early teens and unofficially “helped out” at Staple Hill station there was a day excursion to Paington that was cheaper than the single. When someone turned up one day and asked for a single to Paington (itself very unusual because almost all sales were to local stations between Bristol, Bath and Gloucester or Bournemouth and WSM) and was told to buy a return excursion in instead, he accused the leading porter on duty of trying to defraud his employers! (You’re damned if you do and damned if you don’t sometimes…)
There were also Mid Week Returns for about two-thirds of the ordinary return fare. These allowed outbound travel on Tuesday, Wednesday or Thursday of one week, returning on Tuesday Wednesday or Thursday of the following week. They weren’t on sale for more than 2 or 3 years because it was sussed out that regular travellers could effectively get a third off the full price of an ordinary return, by buying say, a midweek return from Bristol to Carlisle, then buying one from Carlisle to Bristol to come home the same week, then using both return portions the following week (the example quoted was actually done a couple of times by a friend of mine!!)
So as you see there is nothing particularly new about the fares pickle that we are in now, but it is also important to look at the wider issue to understand why we are in the pickle we are in. Whilst it is easy to decry the
TOCs▸ for only charging 10 pence more for a return than a single, it has always been done to stimulate demand – in essence they are giving the punter an almost free ride home for buying the return. If the leisure traveller were charged double the single price for a return they may not think of it as such a “bargain” and so might not travel at all.
Furthermore it is not just the railways that do this sort of thing. A long haul airline single ticket often costs more than a return – a lot more in some cases. Are they going to be targeted after the
RDG‡ has finished with the railways? Similarly, if you walk into Heathrow tomorrow morning and ask for a ticket on the next available flight to Glasgow, the price you’ll be asked for would be eye-watering compared to the fare you’d pay if you bought it a month before. And no-one is proposing to change that either.
No – all of our ultra-complicated fares structure has been built up over time to encourage off peak demand and, if it is changed unwisely to be “fairer” it may well stifle demand.
That is probably why the TOCs don’t really want to do anything about it, and the RDG need to be very wary indeed with their recommendations, for there will be winners and losers. And the winners won’t be grateful enough to spend any more money, whilst the losers might stop using the trains.
In truth this whole issue ought to have been left in the “too difficult to do” file. We’ll see what happens in the end.