And you would build up new markets.
I am sure you would. I am not convinced that increasing frequencies is going to be
much of a relief to overcrowding for short local journeys. For a long distance cross country trip absolutely people will shift their travel times for an hour or so (and pricing of advance tickets can incentivise people to do that).
Our research suggests that doubling the frequency to hourly would significantly more than double the number of passengers at the end of a relatively short build up period.
I am impressed at what you have achieved on the Melksham trains with what is (if I may speak plainly) is objectively still a pretty lousy timetable.
Thank you, and I agree. The timetable we have on Monday to Friday was just about the best that could be made from a single 153 and without any changes to other trains in December 2013. But "best" doesn't mean "good" and we evaluated and supported it as being something that was good enough to get the ball rolling and reach a critical mass, which previous suggestions made on 2 or 3 extra trains during the day and no extra peak services wouldn't have done.
Plenty of people will still dismiss the train option simply on the basis that a two-hour gap between trains is too long. I have myself discounted travelling by train to Frome on several occasion because of the two-hourly service. A once per hour service would be a game changer.
Yep!
In other words ... add in another 153 ... an hour ahead of the existing one for simplicity (and note that adjustments are needed to avoid other trains and the other 153) ... so that's
ex Westbury: 06:34, 08:48, 10:48, 13:14, 15:21, 17:32, plus 20:48
ex Swindon: 07:49, 09:47, 11:47, 14:12, 16:36, 19:06 plus 22:36
and some of those are truly moth watering ... you might
just get away with a 153 for a year or two but frankly the 08:48 and 17:32 ex Westbury and the 07:49 and 16:36 ex Swindon would get pretty tight ...