I'm of the believe the railway are not competing with each other.
Is it really a competing route?
To me natex and megabus are the competition.
I tend to disagree! WAT-
EXD» has enticed a goodly number of longer distance passengers away from
GWR▸ , mainly on price but also on frequency (to Yeovil) and general reliability. Sure, bus (limited) and car are competitors and rarely do rail services compete (this case being an exception to the rule!).
But its not only about fares. Its about keeping up standards and maintenance. If First do retain the Greater Western franchise, surely its better to have agreements in writing to refer back to? No, I only expect to see agreement on a cap on fare increases.
Perhaps some figures might illustrate how passenger growth has increased (Gillingham to Yeovil Jct when compared to Castle Cary's over the past 5 years. Figures rounded to '000s and are Entry/Exits combined from official releases). Have chosen these stations as they are the ones most likely to have enticed potential GWR passengers away from Castle Cary.
Castle Cary 241 (245, 245, 234, 275)
Gillingham 426 (423, 416, 408, 425)
Templecombe 115 (114, 107,113, 107)
Sherborne 221 (216, 203, 205, 195)
Yeovil Jct 223 (215, 212, 198, 207)
This shows a slight decrease at Castle Cary in the last 3 years and steady growth at all the others.
Hence I firmly believe there is a true alternative (rival) to the Paddington route.
Who knows what might happen in the future but with the general lack of money and uncertainty it is a pretty good bet that (apart from resilience work) not much in the way of costly infrastructure improvement is likely in the short term.