Yes, getting decent long distance advance fares on Cross Country often seems to be far more difficult than it should be.
Indeed. Getting
any decent long-distance fares on CrossCountry is hard enough: their walk-up fares are prohibitive by walk-up standards, especially with the blanket 09.30 off-peak start.
In fact, I should expand that: getting any decent fares
set by CrossCountry is pretty impossible. Charlbury-Birmingham via Worcester, for example, is ^40.50 SOR or ^39.90 SVR - a route where no-one would ever take an
XC▸ service yet is set by XC. (A Worcester split brings the price down to ^24 for an off-peak day return, and of course it's cheaper still with a Network or Cotswold Line card. There were previously a few Black Country destinations where fares were set by
LM▸ and therefore more reasonable, but XC have now nabbed most of those too.)
Unacceptable, as there is clearly demand for rail travel on that sort of route but the franchise isn't set up to be able to encourage it. Perhaps, given the progressive franchises let recently to TPE▸ and Northern, there is hope that the next XC franchise will specify a decent amount of capacity improvements.
Arriva did, of course, trumpet the introduction of five
HSTs▸ from December 2008 to increase capacity.
They still have them on hire, but choose to only operate 3 diagrams on Mondays; 3 1/2 on Fridays and Sundays (one set has nothing before 1pm); and 2 on Tue-Thu and Sat. That's just 18 diagrams a week for a fleet of 5. Even
GWR▸ get more than that out of their famously unreliable 180 fleet.
I realise it might not always be fashionable to say so around here, but every time I travel by XC or
ATW▸ , I'm thankful that my local line is run by First.