At the moment it's turn up and go but seats will be available to reserve online soon......victim of its own success at the moment it seems, although everyone who gets on has a (leather, reclining) seat with power & USB socket - one of the positives of coach travel!
Yes, let's hope so - personally I welcome any new public transport links and competition to the railway will only encourage
GWR▸ and
AXC» to compete and not be complacent. The Exeter to Plymouth timings are very competitive with the rail route, though much less so from Exeter to Bristol city, but I'm sure the link to Bristol Airport will prove a popular one. Passengers won't be at all happy if they are regularly turned away though.