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TaplowGreen
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« Reply #466 on: October 25, 2015, 12:27:50 » |
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Is there anything at all which tangibly benefits customers coming out of this rebrand or is it solely a (pretty half baked/painted) expensive vanity project?
IMHO▸ this is nothing more than the removal of the toxic word 'first' from the headline level - and therefore 'hopefully' altering the public perception of the franchise. .....well worth ^12.5 million......the phrase "polishing a turd" springs to mind......to be fair though, those little boxes of mints were very nice, so credit where it's due! |
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IndustryInsider
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« Reply #467 on: October 25, 2015, 13:06:03 » |
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.....well worth ^12.5 million......
Do you have a source for the ^12.5 million quote? And is there a breakdown of how that money was spent, i.e. does it include the cost of refurbishing the Turbo fleet and other things that would have happened regardless of the rebrand? |
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To view my GWML▸ Electrification cab video 'before and after' video comparison, as well as other videos of the new layout at Reading and 'before and after' comparisons of the Cotswold Line Redoubling scheme, see: http://www.dailymotion.com/user/IndustryInsider/ |
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ellendune
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« Reply #468 on: October 25, 2015, 13:33:26 » |
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With this talk about the rebrand we seem to have drifted into the realm of another thread
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stuving
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« Reply #469 on: October 25, 2015, 13:47:44 » |
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With this talk about the rebrand we seem to have drifted into the realm of another thread
Yes, and it's largely a red herring, I suspect. I understood the reorganising that ChrisB referred to (correct me if I'm wrong) was one of those things managements do from time to time, tinkering with the structure of the business. In this case the opportunity was taken to do it at the same time as the new franchise, the new company name, and the public rebranding, though it's not necessarily required for any of them. Such a change ought not affect the travelling public, unless they have dealings with staff that involve their job titles. In this case, if staff time is absorbed in coping with the change, that obviously does adversely affect customers. You are entitled to be sceptical of any claims that the reorganisation will improve service in the longer term. |
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« Last Edit: November 21, 2015, 10:30:24 by stuving »
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Chris from Nailsea
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« Reply #470 on: October 25, 2015, 19:59:40 » |
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With this talk about the rebrand we seem to have drifted into the realm of another thread
Indeed.  I have therefore split off some previous posts from the ongoing Thames Valley disruption discussion and merged them here, in the interests of continuity and clarity. Hope this helps. CfN.  |
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William Huskisson MP▸ was the first person to be killed by a train while crossing the tracks, in 1830. Many more have died in the same way since then. Don't take a chance: stop, look, listen.
"Level crossings are safe, unless they are used in an unsafe manner." Discuss.
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ChrisB
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« Reply #471 on: October 26, 2015, 08:48:48 » |
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Who have gone? GWR▸ have made redundancies? They kept that quiet if so. You weren't having a good day, were you? :-) Another incorrect assumption - just because a department is no longer, doesn't mean any redundancies - the department has gone, the staff reassigned / a new department as well. (but before you assume again, it wasn't simply a rename, some staff moved across departments) |
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grahame
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« Reply #472 on: November 14, 2015, 20:38:19 » |
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From the Western Daily Press[/quote]
The watchdog for advertising is investigating complaints that GWR's rebranding claim it had 'giving the West back its GWR railway' breached standards ^ because First still own the franchise. |
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Coffee Shop Admin, Chair of Melksham Rail User Group, TravelWatch SouthWest Board Member
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Charles T
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« Reply #473 on: November 21, 2015, 10:06:58 » |
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We are sorry to announce that the .. Great Western Railway service is delayed.
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grahame
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« Reply #474 on: November 21, 2015, 14:01:48 » |
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There are a number of interesting workings around this weekend / at the moment, and "frequent posters" may have noticed some discussion into them. The one you mention here, Charlie M, does look as if it might be a unit returning from major service / refurb, but for most of the others that's not a feasible explanation. I heard it could be a good weekend for 'spotting' around the Westbury area - whether that's just because of there being so many diverted trains through there or because something out of the ordinary is passing through I'm not sure. |
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Coffee Shop Admin, Chair of Melksham Rail User Group, TravelWatch SouthWest Board Member
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Cruithne3753
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« Reply #475 on: November 27, 2015, 19:43:02 » |
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Is it just me, or do I detect a hint of sarcasm in the female voiced automated station announcements - 'The next train to arrive at platform 3, is the Great Western "Railway" service...' with the word railway sounding like it's accompanied by air quotes...
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Matt
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John R
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« Reply #476 on: November 27, 2015, 19:55:16 » |
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Though previously it was First Great "Western" service, with exactly the same intonation as you describe on the Western. The previous announcements, prior to their updating a couple of years ago, were much smoother than the current ones. Not sure why these are more clunky.
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JayMac
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« Reply #477 on: December 11, 2015, 16:30:54 » |
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South West Trains have a little humorous dig at GWR▸ , and GWR get all pissy po-faced about it.   GWR press release: GWR responds to South West Trains
Thursday 10th December 2015
In response to questions following another train operator's recent advertising campaign, a Great Western Railway spokesman said: "This is exactly the kind of thing that so frustrates passengers - they want train companies focusing on delivering faster, more frequent train services and more seats, not bickering in public. Our own approach is to concentrate on our own business and to get on with delivering the substantial improvements we are delivering for customers as part of our journey to becoming GWR.
"That's why we're focused on delivering three brand new train fleets for passengers, creating an additional 156,700 additional seats a week, cutting journey times to key locations by as much as 20 minutes and creating 2,100 additional car park spaces at our stations.
"We're surprised South West Trains' bosses at Stagecoach - which rebranded their East Coast trains earlier this year - sanctioned such a self-critical move."
Totally missing the point of the deal between Stagecoach and Virgin. GWR's reply should have been in kind, but I suspect the advertising budget has been blown on the rebrand. Or if, "(your) own approach is to get on with the business" then no need for the press release. Responding shows the humorous digs have struck a nerve. Well done SWT▸ for shining a light on GWR's pointless rebranding. |
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"A clear conscience laughs at a false accusation."
"Treat everyone the same until you find out they're an idiot."
"Moral indignation is a technique used to endow the idiot with dignity."
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bobm
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« Reply #478 on: December 11, 2015, 16:33:49 » |
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Ah I wondered what that was about - not seen the SWT▸ material until now.
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paul7575
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« Reply #479 on: December 11, 2015, 16:39:07 » |
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Meanwhile, in a few says time, when people start discovering that fares to the Yeovil stations are still a complete mess following SWT▸ 's new service patterns, GW▸ and SWT need to be getting together and sorting out all the anomalies, whereas there'll probably be no cooperation at all...
Paul
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