Ahh, but if they weren't giving people things to complain about...
They seem perversely proud to be at the top of the table. What they should be saying is, we will do everything in our power to be bottom of this table.
Customer Service focus should be on reducing complaints, not making it easier to complain.
I do agree with you but it's a bit chicken & egg......the more insight you gather, the better you can work on improving your offering, and seeking feedback is a fundamental part of this.....strategic approach rather than just kneejerk reactions....the proof of the pudding will be whether short term pain (loads of complaints) leads to long term gain (more positive feedback)