Branding - what tickles your fancy?

[whole diary]

[grahame]

As well as "rail stuff", I'm involved with other community activities such as the Melksham Community Campus that's being built over the next couple of years by Wilsthire Council - on the COB (Community Operations Board) which has a veneer of input into localising the process.

Which of these six do you think is suitable for the branding / signs, which not, and which don't you mind about.   Answers by Monday (I only got the artwork yesterday!) and due to panic I'm posting it a bit wide ... More at:

http://www.wellho.net/mouth/4418_Melksham-Community-Campus-which-of-these-potential-signs-do-you-like-.html

1.

2.

3.

4.

5.

6.

Answers here , or by p.m. or by email (graham@wellho.net) if you're not a member just a guest on the forum.   If you get in touch and I don't know you, please let me know any connection with Wiltshire / Melksham so we can give your input due weight.

[Andrew1939 from West Oxon]

Number 5 does have a connection between the main heading that includes "Community" by showing symbolically some people. I cannot quite see why trees should be included or as in no. 1 , a bridge, so my vote would be for No. 5.

[Worcester_Passenger]

I agree.

I'm a tad confused by the idea of educating the local milk churns. If you go for that one, then you'll get publicity, but not necessarily of the right kind.

[IndustryInsider]

5 for me too!

[ChrisB]

Yup, 5 for me too

[Phil]

3 for me

[Chris from Nailsea]

Hmm. The insertion of the 'trees and river' image within the text in 3 seems a bit fiddly to me: I vote for 5, as that 'community' image leaves the text clear and balances the Wiltshire Council logo on the right.

[grahame]

Many thanks for the inputs /  there have been several dozen comments overall through various places, but no one outright "wow" offering.   I intentionally gave no background to where each had come from - but I have now followed up at http://melksh.am/4423 ... we'll see what tonight's Area Board of counsellors elected to represent us make of the choices, and I hope we end up with something good and supported.

[lordgoata]

Bit late, but #3 for me.

Whilst the logic of the "people" shapes in #5 makes sense for community, I find the trees more welcoming and the layout of #5 with the people shapes above the M just looks plain clumsy to me. Why #3 and not #4? The stylised trees look simple (and will scale well), the "real" tree looks overly complex and will not scale so well!

#3 just looks the most balanced to me.

[The Tall Controller]

3 please!

5 is too heavy on the M.

[bobm]

Just worth considering what each offering looks like in black and white.  Even in the age of relatively cheap colour printers, people will still render them on a monochrome laser.