In Bristol, after a campaign and consultation process last year, First simplified their walk-up fare structure with flat single fares based on distance. ^1.50 up to 3 miles, ^2.50 up to 6 miles, ^3.50 over 6 miles in the Inner Zone and ^4.50 over nine miles within the Inner/Outer zone. They also reintroduced a ^1 three stop hop.
Zones:
http://www.firstgroup.com/ukbus/bristol_bath/assets/pdfs/tickets/Bristol_Fare_Zones_Map.pdfThey trumpeted the fact, at the time these new fares were introduced, that multi use Day ticket prices in Bristol and Bath would not increase, and that some Season and young person/student fares would be cut.
However, in December, one of the most popular products sold by First in Bristol, the Inner Zone Day ticket, was increased in price by 10%, from ^4 to ^4.40.
Another large increase at the time of the fares consultation was the increase in the First West of England Day ticket from ^7 to ^10. Accompanied by that near 30% increase was a massive reduction in the area of validity. The ^7 First West of England ticket purchased in the Bristol/Bath area used to cover every First Bus operation from Hampshire to Cornwall (First Hampshire, First Dorset/South Somerset, First Somerset & Avon (inc Wiltshire), First Devon & Cornwall). The new ^10 Day ticket only covers Bristol, Bath, Wiltshire and Somerset. Also, if you buy a ^10 Day ticket in Somerset there's a different, non-reciprocal, area of validity. Buy it on a 'Buses of Somerset' service and it only covers those BoS services.