First has unveiled its Ugobus brand in Plymouth (link below.)
http://thisisplymouth.co.uk/displayNode.jsp?nodeId=133464&command=displayContent&sourceNode=133158&contentPK=20361580&folderPk=78031&pNodeId=133174The company launched the scheme earlier in the week after radically redesigning 26 buses with images of city people.
A Plymouth band played live music on a newly branded open top bus and the 'bumble bee girls' also appeared at the unveiling in Royal Parade.
The design features two strap lines - It's Your Plymouth, to emphasise the local flavour of the First service, and wegowhereugo, which highlights the lifestyle element of bus travel.
First developed Ugobus in association with Bluestone Design, a creative design and marketing agency based in Derriford.