I think the trout is right on this one: it is not an ATOC» product,
Indeed. It's a First Great Western product.
being more bus than train in effect.
Not sure I understand that; for buses only there are plenty of cheaper tickets available so there would be no point buying this one. For trains as well as buses, Freedom Travelpass is excellent value.
The choice of date for a price rise is therefore pretty random based on when the various operators decide they need more cash.
The only previous price rise in over three years of using this ticket coincided with that year's January fares hike.
And I don't think the bus operators have much input. I have an email from one saying, "We get a very small fixed sum from
First Great Western for being part of the scheme. If we were to get an excessive number of these tickets offered I might need
to reassess our participation."