Free bus card to invite more to use public transport in Swindon

[whole diary]

[bobm]

From Swindon Advertiser

DURING January and February 2014, employees who currently drive to work will be able to apply for a free smartcard that will be preloaded with six or seven days free bus travel.
 
Swindon Travel Choices will be holding bus smartcard ^sign up^ sessions in libraries at these times:
 
^ Central Library, January 11, from 10am to 1pm;
^ Central Library, January 17, from 5pm to 7pm;
^ North Swindon Library, January 25, from 10am to 1pm;
^ Central Library, February 1, from 10am to 1pm;
^ West Swindon Library, February 8, from 10am to 1pm;
^ North Swindon Library, February 15, from 10am to 1pm; and
^ West Swindon Library, February 22, from 10am to 1pm.
 
Travel planning advisors will be on hand to assist with the application form and offer free bus travel advice.

This is the second year that Swindon Travel Choices has run the promotion, which is in response to employees wanting cheaper bus travel and more information about public transport. In February 2013, more than 1,100 free smartcards were distributed, with one in five people continuing to top their cards up and using them regularly.

The amount of free smartcards will again be limited this time, and conditions apply. The full terms and conditions are on the Swindon Travel Choices website at www.swindontravelchoices.org.uk.
 

[Chris from Nailsea]

Thanks for posting that rather encouraging item of news, bobm. 

This is the second year that Swindon Travel Choices has run the promotion, which is in response to employees wanting cheaper bus travel and more information about public transport.

My only question - addressed to Swindon Travel Choices, not our Bob! - is this: What evidence do they have that employees who currently drive to work but wanting cheaper bus travel and more information about public transport will necessarily visit any library, and at specific locations and only between those possibly rather restrictive times for those working a traditional 9 to 5 regime, for example?