Further
First Bus explanation on Taunton fare simplification:
First launches fares trial in Taunton First is to introduce an experimental set of bus fares in Taunton from Sunday 28 July. Fares will be simplified and new tickets introduced in a bid to make travel simpler and more attractive. The experiment will be used to help develop a wider review of bus fares across a much wider part of Somerset.
Alongside a new network of Taunton Town bus services being introduced on Sunday 28 July, First has taken the opportunity to test the reaction of customers to changed fares.
Alex Carter, Director for First in the South West, says "We're committed to reviewing our whole operation in Somerset, improving each aspect of the offer to our customers and potential new customers. Weve taken on board feedback from customers about the lack of some ticket types, the complicated nature of fares, and restrictions on some tickets. We're taking the opportunity of delivering a new set of fares and tickets alongside the new network of Taunton bus routes, which have been designed to encourage growth in bus usage. Well be keeping a close watch on the results of the changes to see how they work in the town, to help deliver improvements both in Taunton and more widely in Somerset later in the year."
The experimental fares will be available across routes 1, 2, 3, 4, 5, 6 and 7, and parallel sections of other routes that run to and from Taunton.
Within the town services there will be a flat ^3 day return, which will include journeys where a change of buses is needed. The equivalent single fare will be ^2. For the majority of existing customers this represents a cut in the price of travel.
Children (ie those aged between 5 and15 years) will see all their fares reduced, as child fares will be fixed at half of the equivalent adult fare.
Taunton Weekly Passes will be reduced to ^15, and a Child Taunton Weekly Pass will be introduced at ^7.50.
There will be no differential for peak and off peak travel - all tickets will be available at all times.
The current ^4.30 FirstDay ticket will be replaced by the 'Anywhere to Anywhere' ^3 return that includes changes of bus.
For more information about the new Taunton network, to view or download new timetable information or to find updated fare information for Taunton Town services, customers are advised to log onto
www.firstgroup.com/somerset.
First in Somerset is on Facebook, at
www.facebook.com/FirstSomerset.
I hope this doesn't signal the beginning of the end for FirstDay tickets in general, as I use them often, and find them very handy for my purposes.