Quoting in full so that I don't miss any pointsThe full response I've finally received from
GW▸ , they decided to randomly send it to the wrong email address... but after some tweeting it got sent to the right one and here it is!
Thank you for your email of 31 December 2013 regarding the recent price change to the Anytime Day Travelcard that you purchased between Westbury and London.
I am sorry that you are unhappy with the recent price changes and I can appreciate that the difference is considerably high. I have investigated the matter with our Pricing Manager and they have confirmed that there was actually an error in the pricing of the Anytime Day Travelcard.
This error was corrected in mid-December, but for anyone who last bought one back in November or beforehand will think that this is a January fares increase. At the end of December once the fare anomaly had been fixed, the fare was then subject to the same 4.2% (average) increase and increased only marginally to ^158.50 in the January fares change.
I trust that this has clarified the matter for you and I am sorry for any inconvenience the increase may have caused. Thank you once again for contacting us and if I can be of any further assistance please do not hesitate to contact me.
Yours sincerely
Kevin Jones
Customer Services Advisor
Many thanks for sharing that feedback, EBrown. So let's see if I understand it.
An
Anytime Day Travelcard from Bedwyn (in the east of the county of Wiltshire) to London costs 61 pounds. The journey to London is 75 miles, (total 150 miles), and lets add 10 miles for travel within London, so that's
38 pence per mile.
Last May (?), extra fares were added from Westbury (in the west of the county of Wiltshire), includine an Anytime Day Travelcard, valid only on routes passing through Bedwyn, at a cost of 80 pounds. The journey to London is around 103 miles (total 206), and adding the same 10 miles for travel within London that works our at 37 pence per mile.
I understand these extra fares were added because previously the only tickets from Westbury via Bedwyn were also valid via Bath Spa, and that was a much longer journey and more expensive route. An anomilie was being removed.
In December 2012, just before Christmas and at a time when no price increases were happening to most of our knowledge, the price of the ticket from Westbury went up to 154.50 (ouch!) and then it rose again just 2 weeks later to 158.50. The December rise is stated as curing a fare anomoly - and yet in reallity it has created a fare anomoly, with
an Anytime travelcard from Westbury to London costing
73.4p per mile, whereas a travelcard from Bedwyn to London costs 38p per mile.
*
However First dress it up, this is a price rise of 98% in a month. If I were to buy the ticket this month, my bank account would be debitted with 198% of the amount it would have been debitted with at the start of last month. Trying to tell us it's one "change" and one rise is playing with words at best ...
*
However First dress it up, they have created an anolomy of fares from the same Wiltshire line to London on the same type of ticket costing between 38p and 73.4p per mile whereas until mid December the fares were close to the same in pence per mile
* First are now charging 97.50 for the round trip of 56 miles from Westbury to Bedwyn if you buy this ticket - that's 174p (yes, 1 pound 74p) per mile.
The trains from Westbury to Bedwyn (and then on to Paddington) generally have plenty of seats available on the Westbury to Bedwyn leg (same back in the evening) so a higher fare is not justified by any "reduction of overcrowding" argument. And I understand that around 80% of income from the franchise goes to / via the
DfT» , so that in effect each Westbury Anytime Day Travelcard is an extra 63 pounds of tax to H M Government.
For once, I'm lost for words ... "Rip off"? ... "Taking advantage"? ... "Cynical Price Hike"? ... and First have certainly lost business from me - on trains that are running anyway and will now have empty seats - as a result. My 80 pounds will be spent outside the rail industry.
I note that First replied to your email of 31st December 2013 ... that's impressive, as we're still 340 days short of that date; shows a certain inaccuracy with figures