XC▸ say they make more sales with their trolley than when they had buffets...
Have you ever seen evidence of that? I have heard the opposite. It's not that they make more sales - it's just the cost of providing the trolley vs buffet/maintenance etc is lower so they actually make "less loss" with a trolley which XC prefer.
A discussion I had with senior Manager said "make more money" with the trolley. Thinking through what you suggest, yes, I guess that statement does also fit your thinking....
XC might get away with a trolley on 3 standard class voyager coaches, but I personally think 1 trolley to serve 7(?) standard class coaches is not sensible, compared to a buffet position half way down the train.
Won't the obvious place to put the buffet be close/next to the kitchen - that way you could offer hot food from the buffet a la
HSTs▸ now, when a Travelling Chef was aboard. Separating the catering must lead to inefficiencies?
Part of the problem with buffet sales is people don't want to leave their seats or they might lose them, which shouldn't be an issue on IEP▸ .
The other part is the price of course, which isn't going to change much in mark-up from cost.
I'd also like to see mini-buffets turned and used as coach D instead of F to see if that would improve sales providing it in a more sensible location in standard class.
But that would mean your 1st class customers having to walk further at weekends (assuming same staffing as now - which is why it is where it is.
While it is good to see the quality products that FGW▸ serve, it would also be good to see something like a ^4 meal deal of sandwich/crisps or fruit and drink.
There'd be no profit in a price that low on train....but yes, it would be good. Perhaps ^5 deal though? It'll always be cheaper to carry-on - and you will always get a better choice to bring-on. Which is why a trolley with drinks/snacks will do better than a limited-choice buffet....