The trouble with "areas not showing sufficient ambition ... would not be funded" is that ...
It's clever wording from the government because authorities that complain they get nothing are in effect publicising the presumed fact that they did not show ambition.
There are three types of areas
1. Those that put in really good bids and were funded
2. Those that put in mediocre, poor, or no bids and were not funded
3. Those that put in really good bids but were NOT funded for other reasons - perhaps because there simple wasn't enough money to fund all the goos bids, or more cynically because it was judged that the funding if provided would not make a huge difference to a future "popularity poll of politicians" - a.k.a. an election
Wiltshire is firmly in that third area - "Wiltshire did a really fantastic bid" writes an industry expert. I have no idea how good the Gloucestershire, Swindon, Hampshire or Dorset bids were, but I expect one or two of them were pretty good to. The pattern is the outcomes (who got the money) seems to be regional and not at an
LTA▸ level, and therefore there were deeper and darker forces at work in choosing the winners and losers.