|
Chris from Nailsea
|
 |
« on: January 21, 2017, 00:24:13 » |
|
From MoreAboutAdvertising: Adam&eve time travels to win Great Western Railway
Adam&eveDDB has been appointed to handle Great Western Railway, the new (old) name for First Group-owned GWR▸ which operates services in the South and South West of England, after a pitch.
Great Western Railway goes all the way back to 1833 (its first trains didn’t run until 1838 – nothing much changes on the railways) and the line was created by Isambard Kingdom Brunel, no less. One reason for the delay was that the great engineer couldn’t agree on gauge size with the other train operators. Nothing much changes…
Appositely GWR’s original HQ▸ was in A&E’s current building at 12 Bishop’s Bridge Road, hard by its terminus at London’s Paddington station.
GWR head of marketing Amanda Burns says: “The revival of the GWR brand is a pivotal moment in this company’s history and we need a creative agency with the vision and boldness to match our own. Adam&eveDDB are the natural partners for this next chapter; as we deliver new trains; more seats, more frequent services and reduce journey times.”
A&E CEO▸ Matt Goff says: “GWR is a brand with an inspiring past, an inspiring vision, and an inspiring story to tell; just the sort of brand we love to work with.”
Great Western is, indeed, right up A&E’s street (the agency likes a bit of history). Maybe Brunel will make an appearance, its famous old green and cream trains are certain to do so.
Rail companies though, have a big image problem in the UK▸ , charging high prices for often irregular services. Southern rail which operates services from London to Brighton among others has been more or less out of action for over a year now, thanks to bolshy rail unions and slippery management who say they want to have two staff (including the driver) on each train but don’t want the second one to open the doors. No wonder the staff don’t trust them.
GWR, though, says it’s investing heavily in new trains and services.
|
|
|
|
|
Logged
|
William Huskisson MP▸ was the first person to be killed by a train while crossing the tracks, in 1830. Many more have died in the same way since then. Don't take a chance: stop, look, listen.
"Level crossings are safe, unless they are used in an unsafe manner." Discuss.
|
|
|
|
JayMac
|
|
« Reply #1 on: January 21, 2017, 07:47:23 » |
|
What a load of bill hooks.
Green and cream?
Isambard turning up? Turning in his grave more like.
One wonders if the writer of the article lives in an area served by Southern Railway, what with the absolutely irrelevant penultimate paragraph.
|
|
|
|
|
Logged
|
"A clear conscience laughs at a false accusation."
"Treat everyone the same until you find out they're an idiot."
"Moral indignation is a technique used to endow the idiot with dignity."
|
|
|
|
grahame
|
|
« Reply #2 on: January 21, 2017, 08:15:52 » |
|
I read that as "Accident and Emergency" I'm afraid. What an unfortunate abbreviation ... |
|
|
|
|
Logged
|
Coffee Shop Admin, Chair of Melksham Rail User Group, TravelWatch SouthWest Board Member
|
|
|
|
LiskeardRich
|
|
« Reply #3 on: January 21, 2017, 08:18:29 » |
|
I read that as "Accident and Emergency" I'm afraid. What an unfortunate abbreviation ... So did I! |
|
|
|
|
Logged
|
All posts are my own personal believes, opinions and understandings!
|
|
|
|
bobm
|
|
« Reply #4 on: January 21, 2017, 10:11:35 » |
|
As news releases go, that has to be one of the most bizarrely written I have seen in a long while.
|
|
|
|
|
Logged
|
|
|
|
|
didcotdean
|
|
« Reply #5 on: January 21, 2017, 10:20:26 » |
|
Quite. Seems entirely off the message a modern railway would want to convey.
|
|
|
|
|
Logged
|
|
|
|
|
Chris from Nailsea
|
|
« Reply #6 on: January 21, 2017, 10:56:41 » |
|
I chose to post that item without comment at the time (having read the article with mounting incredulity), just to see what our readers here on the Coffee Shop forum made of it.    |
|
|
|
|
Logged
|
William Huskisson MP▸ was the first person to be killed by a train while crossing the tracks, in 1830. Many more have died in the same way since then. Don't take a chance: stop, look, listen.
"Level crossings are safe, unless they are used in an unsafe manner." Discuss.
|
|
|
|
Richard Fairhurst
|
|
« Reply #7 on: January 21, 2017, 10:59:31 » |
|
I don't think it's entirely a news release - I strongly suspect the "editorialising" is courtesy of the writer, Stephen Foster at moreaboutadvertising.com. I would say that a good editor would have removed that para, or at least insisted on a rewrite, but Mr Foster actually appears to be moreaboutadvertising's editor...
|
|
|
|
|
Logged
|
|
|
|
|
JayMac
|
|
« Reply #8 on: January 21, 2017, 11:10:03 » |
|
There are slightly better news items about GWR▸ appointing adam&eveDDB. With the usual ad agency guff though. Here's one 'inspiring' (  ) item: Great Western Railway is a British train operator conveying passengers in the South West of England, calling at over 270 stations. It operates the Great Western franchise to South West England and South Wales; the Night Riviera sleeper service from London to Penzance; commuter services in the Thames Valley region and regional services throughout the West of England to the South Coast.
adam&eveDDB will provide strategic and creative services as Great Western Railway goes through the biggest investment and modernisation programme on the route since the 1830s, with new products and service improvements rolling out across the next two years.
The agency’s 12 Bishops Bridge Road offices were the original home of Great Western Railway, with the train operator’s famous logo sitting at the top of the building.
Amanda Burns, Head of Marketing GWR, notes: "The revival of the GWR brand is a pivotal moment in this company’s history and we need a creative agency with the vision and boldness to match our own. adam&eveDDB are the natural partners for this next chapter; as we deliver new trains; more seats, more frequent services and reduce journey times.”
Mat Goff, CEO▸ adam&eveDDB, comments: "GWR is a brand with an inspiring past, an inspiring vision, and an inspiring story to tell; just the sort of brand we love to work with."
https://lbbonline.com/news/great-western-railway-adds-adameveddb-as-agency-of-record/ |
|
|
|
|
Logged
|
"A clear conscience laughs at a false accusation."
"Treat everyone the same until you find out they're an idiot."
"Moral indignation is a technique used to endow the idiot with dignity."
|
|
|
|
Chris from Nailsea
|
|
« Reply #9 on: January 21, 2017, 11:19:02 » |
|
12 Bishops Bridge Road was the former GWR▸ Parcels Office, not the Company head office.
|
|
|
|
|
Logged
|
William Huskisson MP▸ was the first person to be killed by a train while crossing the tracks, in 1830. Many more have died in the same way since then. Don't take a chance: stop, look, listen.
"Level crossings are safe, unless they are used in an unsafe manner." Discuss.
|
|
|
|
Timmer
|
|
« Reply #10 on: January 22, 2017, 07:12:13 » |
|
A&E CEO▸ Matt Goff says:...
I read that as "Accident and Emergency" I'm afraid. What an unfortunate abbreviation ...
So did I. One seriously wonders if these marketing companies try to out do themselves with who can come up with daftest name. There must be strategy behind it. Make you stand out? |
|
|
|
|
Logged
|
|
|
|
|
TaplowGreen
|
|
« Reply #11 on: January 22, 2017, 09:16:37 » |
|
Saving money on Customer Services to spend it on advertising - interesting priorities! |
|
|
|
|
Logged
|
|
|
|
|
ellendune
|
|
« Reply #12 on: January 22, 2017, 12:20:45 » |
|
Saving money on Customer Services to spend it on advertising - interesting priorities! I would suggest this is unlikely. One reason for changing agency is usually saving money on the advertising budget. |
|
|
|
|
Logged
|
|
|
|
|
Click on the map to explore geographics
