Every week should be "Rail Safety Week"! However, it's probably good to emphasise it in a splash of publicity from time to time.
http://railsafetyweek.info/childrens-rail-safety-week/Rail Safety Week is an industry lead initiative focusing on Rail Safety for all. Whether your career lies within the rail industry, or whether you use the railways to get from A to B – Rail Safety affects us all. Rail Safety week aims to address, engage, promote and bring rail safety to the forefront of people’s minds across a dedicated week.