A sort-of close to this story of the summer of 2013
On Bank Holiday Monday (27th May), the morning southbound train was retimed to give a good day trip opportunity to Weymouth.
Notices were displayed at Melksham and Chippenham Station (but NOT at Swindon as we feared overcrowding) and we ended up with a packed but not uncomfortable train, and good loadings on the connection to Weymouth and back, and with a packed train again from Westbury in the late afternoon.
On Bank Holiday Monday (26th August), the morning southbound train was retimed to give a day trip opportunity to Weymouth. Not quite so ideal, as engineering works at Swindon / Kemble meant it running a bit earlier than ideal and left a longish wait at Westbury.
Publicity was via trifold brochures covering the whole of the service this autumn distributed in the Melksham Independent News. Again, limited due to our fear of overcrowding, and once again we got packed but not uncomfortable trains.
I went on both and particularly noted that we had different customers, and those were yet different customer groups from the 2011 crowd. I conclude that - if we have a strong "day trip to Weymouth" product in 2014 - we will have three different markets to sell it to.
Early indications are that an off peak day trip will be possible, all year, on Mondays to Fridays - a little longer change than I would like at Westbury, but never mind.
On Saturdays, the 19:32 Westbury to Swindon isn't expected to run (even come across a Sunday to Friday train before?), but in any case the Heart of Wessex overloads already on a Saturday and it's doubtful if we'll be thanked if we throw hundreds more people down there on their busiest day
Sundays ... the train back is good. I've not yet seen summer 2014 proposals under
LSTF▸ for the morning train, but the case that supported the bid, and was in option 1 of the aborted franchise, included an extra Sunday morning TransWilts service with an explicit requirement for it to connect to Weymouth.
I was speaking to the incoming manager of the Melksham TIC▸ yesterday ... "if I had a pound for everyone who's asked me about trains to Weymouth this summer, I could retire" ...