But is this the way to treat you most important customers of the year, lots of Holiday makers who may be making there ONLY FGW▸ trip off the year?
i suspect we could have quite a debate as to whether any business would regard their most important customers as those who make one purchase a year against those who make repeat purchases throughout the year.
It's a good debate too .... are the most valuable customers those who travel daily, at peak times, and with a discount of over 70% .... those who travel once a week and have to go at full fare .... those who travel off peak (truly off-peak i.e. when trains are quiet) and help balance the system .... those who travel annually and are able to be sold into a specific service to balance .... those who travel annuals and just ask for a "ticket to xxx" so pay full open fare on a train where lower cost options were available.
I suspect the real answer is more based on the volume of each type than the individual - i.e. importance by sector or total income rather than by footfall.
