This is a shame. As much as I can see why they're pulling out due to the competition.
They do offer Free WiFi, Power Sockets and Toilets. Of which the train offers Power Sockets in First Class and Toilets, I guess there is the advantages of refreshments also. But
SWT▸ don't (Yet) have WiFi which seems to be very popular on other train services.
National Express - Some Coaches do have WiFi provided by T-Mobile and it does work, but you'll often see the "Over Usage Limit" Error. It still works but can be restricted majorly over other Cell Users. They also have Loo's but not Power Sockets.
So I can see how it would've been attractive but perhaps they were too slow/unreliable or not well advertised? Or maybe in the case of Melksham and in occasions Frome, Perhaps nobody wants to travel as the times aren't suitable or the drop off/pickup points too awkward to get to?
As a completely different topic (I do this a lot don't I

). Has anyone used the new(ish) Bristol Flyer Buses? I have very briefly as I boarded at
BRI» and went to Parson Street as their were no trains, but the vast majority have WiFi (Didn't try it myself) and also Power Sockets! They also accept Bus Passes until 4AM I believe
