I have spent a lot of time over the last ten years dealing with the economics of on-board catering and I am not aware of any catering offer which makes money. I love the idea of great train catering and have spent happy hours dining whist watching the view but members of this forum must recognise that this takes revenue away from the rest of the railway.
That last sentence is interesting but doesn't bear out my experience.
Take the next two weeks for example. On two occasions I am catching trains specifically because they are Pullman Restaurants. In both cases me and a friend are travelling First Class because we want to ensure we get a seat in the restaurant. If it wasn't for the catering we would probably travel out of peak times and probably use standard class for one of the journeys and not travel at all on the second occasion. It is the restaurant which has drawn us to the train. So in addition to the higher fares
FGW▸ also get the price of four meals out of me. They will also get custom from us on Travelling Chefs on the respective return journeys.
There has been mention elsewhere on this forum about additional Travelling Chefs and Pullmans. Why would these be considered if there was no commercial sense in them - maybe they do not cover their costs on the basis of money taken in Coach F but perhaps when taken as part of the overall offering they do increase the numbers travelling?
However consider the annual cost of the rolling stock lease, maintenance, track access and then add the staff and other costs and the numbers dont stack up. I have never seen evidence that the service adds enough additional passengers (who would travel by another mode) to make money. With modern yeild managment the majority of fares are discounted and although this increases the total revenue it means that provision of other on-board services will not make money. Four meals (avg of ^20?) - additional income ^80? IF FGW are achieving 50% gross margin after cost of goods sold then they are taking ^40 to pay for the staff , the seat (if dining is provided in a dedicated separate area), the rolling stock etc etc.