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Title: National Rail - easing back into marketing Post by: grahame on January 27, 2022, 14:30:20 from a mailing list - Day Out Guide (https://view.railcard-daysoutguide.co.uk/?qs=242538aa3b0a3c27a1ef0b29b2ade2e3083ebfbbb9e491e7ef8dcd62fb67f3cbb950424f466f1ad1faf636bc936e2586acc319a06782f4cf677980208721a0492ed832070e6611f50369b936d416940fb2c6129422c48d15) - mirror (here) (http://www.firstgreatwestern.info/nrenq_20220127.pdf)
Quote With working from home restrictions now lifted in England, we want to help you make the most of your ‘me-time’ on the train, and during those long awaited catch-ups with friends and colleagues after work. We’ve teamed up with the likes of FutureLearn, The Mindfulness App, audiobooks, Pure, and more to offer you free and discounted rewards to help enhance your on-train and at destination experiences. and in the BBC News (https://www.bbc.co.uk/news/business-60140862) Quote Train firms bet on mindfulness to lure commuters back The journey to work is set to be a whole lot more relaxing than before for commuters hopping back on the train. That at least is the plan: the rail industry is offering free hot drinks, access to a mindfulness app and other perks to lure people back on board. It's part of a new industry rewards scheme, aimed at reviving passenger numbers which slumped in the pandemic. But some question whether it will work at a time when many operators are still running reduced timetables. Train firms, who have faced high levels of staff absence due to Covid, say services will increase in the coming weeks, but passengers have complained of crowded services. "Currently sat on an utterly crammed SWR service due to the reduced timetable," one tweeted on Thursday. "I don't need coffee and books, I just need a reliable, frequent, comfortable and affordable service." Independent watchdog Transport Focus said the rewards scheme - which also offers passengers free bacon rolls, audiobooks and music streaming services - was a good idea. But it added that enticing passengers back meant delivering their priorities, "including punctual and reliable services, enough space on board and improved value for money tickets". My highlighting in purple - are those free hot drinks on trains, or at stations? Title: Re: National Rail - easing back into marketing Post by: ChrisB on January 27, 2022, 15:00:20 Pure coffee shops anywhere, I believe, but not on trains)
There's a page on National Rail website, but I don't have time to find it right now Title: Re: National Rail - easing back into marketing Post by: grahame on January 27, 2022, 15:32:48 Pure coffee shops anywhere, I believe, but not on trains) There's a page on National Rail website, but I don't have time to find it right now I have found what I suspect is the wrong "pure" ... https://www.pure.co.uk/shops/. It doesn't fit your "anywhere" unless you're in "tourist mode" when you consider that England IS London (plus perhaps Gatwick!) (http://www.wellho.net/pix/puremap.jpg) Title: Re: National Rail - easing back into marketing Post by: ChrisB on January 27, 2022, 16:40:25 Here's the page on National Rail website - looks as though one needs to be registered to get full details
https://backontrack.nationalrail.co.uk/commuter/#/landing Title: Re: National Rail - easing back into marketing Post by: ChrisB on January 27, 2022, 16:51:27 And the offer from Pure Coffee
Quote Treat yourself to a free hot drink to enjoy on your way to work, during your lunch break or to give you an extra boost as you start your journey home. One coffee per person and applicable for orders via click & collect only. Simply register with Pure at https://order.pure.co.uk/register (https://order.pure.co.uk/register), order a coffee from any Pure London store and use the unique code from your offer email at checkout. Title: Re: National Rail - easing back into marketing Post by: Surrey 455 on January 27, 2022, 20:42:35 Is this a one-off free coffee or a continuing offer?
I might register if it's a free daily coffee. Title: Re: National Rail - easing back into marketing Post by: JayMac on January 27, 2022, 20:44:04 So, a free coffee only if you're a commuter into London.
Title: Re: National Rail - easing back into marketing Post by: grahame on January 27, 2022, 22:36:55 So, a free coffee only if you're a commuter into London. What's the problem? Isn't London the ONLY destination for commuters? ;D Title: Re: National Rail - easing back into marketing Post by: TaplowGreen on January 28, 2022, 08:09:43 So, a free coffee only if you're a commuter into London. Do Pure have shops elsewhere? Title: Re: National Rail - easing back into marketing Post by: ChrisB on January 28, 2022, 09:42:42 Check Grsham’s link above to te Pure website shops page?
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