Changed - to TransWilts Folk Train advert
The problem with most rail publicity is that it is usually at rail stations and is therefore talking to the converted, i.e. existing rail users.
I find that most non-rail users never seem to have heard of ny new rail services.
Agreed ... the TransWilts poster and information is there largely to remind existing users of the presence of an active user group and to give them news. For non-transwilts-rail users we have many other marketing approaches, most of which don't involve adverts at the station.